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Cixi Tourism Branding through Reginal Cooperation
http://www.cixi.gov.cn/ 2018-04-10

Recently, officials of Cixi tourism enterprises, under the guidance of Tourism Bureau, have headed to Shanghai Tour Bus Center for a promotion of Spring tours, where they will design more tours and programs in cooperation with over 10 Shanghai tourism enterprises including springtour.com and tuniu.com. Discussions on Shangha-Cixi through coaches and preferential policies will also be held on the promotion. Up to now, more than 1,000 passengers have travelled by coach, which goes straight through from Shanghai Tour Bus Center to Cixi.

This year, Cixi tourism departments, taking full advantage of local tourism resources, have been exploring short seasonal tours with local characteristics by integrating traditional Chinese medicine, celadon culture, fruit picking into tours. 10 winter and spring tours have been available to travelers, which covers not only the most famous tourist destinations such as Dapengshan Resort, Minghe Ancient Town, Wulei Mountain, but also local tourism resources like peach blossoms, pear blossoms, red bayberries, grapes and peaches, aimed to build the brands of short tours around Cixi.

It is learnt that Cixi has stepped up its efforts in reginal cooperation based on Hangzhou Bay Cross-sea Bridge and other advantages. It has established cooperative relations with Anji County of Huzhou, Jinshan District of Shanghai, Haiyan County of Jiaxing and Zhenjiang, Yangzhou and Nanjing of Jiangsu, forming a reginal tourism environment where resources and market can be shared and where a win-win situation is being fostered. Over 10 thousand tourists travel between these areas every year.

Officials from Cixi tourism department stated that Cixi and neighboring areas (Shanghai, Jiaxing, Huzhou and Jiangsu Province) enjoyed abundant tourism resources. Characteristic tours in joint efforts are expected to let resources be shared among cities in the region, which can in turn boost their tourism industries.
 

Recently, officials of Cixi tourism enterprises, under the guidance of Tourism Bureau, have headed to Shanghai Tour Bus Center for a promotion of Spring tours, where they will design more tours and programs in cooperation with over 10 Shanghai tourism enterprises including springtour.com and tuniu.com. Discussions on Shangha-Cixi through coaches and preferential policies will also be held on the promotion. Up to now, more than 1,000 passengers have travelled by coach, which goes straight through from Shanghai Tour Bus Center to Cixi.

This year, Cixi tourism departments, taking full advantage of local tourism resources, have been exploring short seasonal tours with local characteristics by integrating traditional Chinese medicine, celadon culture, fruit picking into tours. 10 winter and spring tours have been available to travelers, which covers not only the most famous tourist destinations such as Dapengshan Resort, Minghe Ancient Town, Wulei Mountain, but also local tourism resources like peach blossoms, pear blossoms, red bayberries, grapes and peaches, aimed to build the brands of short tours around Cixi.

It is learnt that Cixi has stepped up its efforts in reginal cooperation based on Hangzhou Bay Cross-sea Bridge and other advantages. It has established cooperative relations with Anji County of Huzhou, Jinshan District of Shanghai, Haiyan County of Jiaxing and Zhenjiang, Yangzhou and Nanjing of Jiangsu, forming a reginal tourism environment where resources and market can be shared and where a win-win situation is being fostered. Over 10 thousand tourists travel between these areas every year.

Officials from Cixi tourism department stated that Cixi and neighboring areas (Shanghai, Jiaxing, Huzhou and Jiangsu Province) enjoyed abundant tourism resources. Characteristic tours in joint efforts are expected to let resources be shared among cities in the region, which can in turn boost their tourism industries.
 

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