As the first special plan for the development of B&Bs in Ningbo, the Minshuku Development Plan of Cixi (hereinafter referred to as “the Plan”) has recently been approved. The planning makes it clear that the goal of the city's B&B industry is “to build a new country tourist destination”.
In recent years, based on its natural resources, Cixi has designated Fangjiahetou Village, Panyu Village, Jiaxi Village, Gangdun Village and Dashan Village as pilot villages, encouraging villagers to use their own vacant homes to develop B&B industry. Up to now, there are 11 B&Bs opening in the city. Among them, Yinhao Inn was honored as a five-leaf class historical and cultural characteristic inn, and Lanyu Farm was rated as a four-leaf class natural scenery inn. In 2016, the city also introduced Xinmu Lanlian, Ranger and other boutique hotel projects, which have attracted a large number of tourists for the city. Another two boutique B&Bs, Shouhe Celadon B&B and Dapengshan Lake Shore Yard, are also being built.
Although the city's B&B industry catches the opportunity to develop, its branding and standardization is still on its infancy. The planning provides a developing direction for the industry. Based on the original ecological environment, the B&B industry of Cixi will integrate the unique cultural characteristics and various B&B services, such as cultural experience, cultural display, rural cuisine, seedling science, fruit and vegetable picking, outdoor leisure, goods and other functions.
According to reports, the planning covers 5 streets and 14 towns in Cixi, with an area of 1,361 square kilometers. On the basis of the differences in regional endowments and the economic development trend of B&B, the planning put forward five “B&B +” product systems, including B&B + Sightseeing Tourism, B&B + Cultural Experience, B&B + Health Resort, B&B + Village Leisure and B&B + Outdoor Sports. At the same time, a number of villages and towns have been designated as key areas, and several B&B clusters have been given priority to develop, which is aimed to foster the industrial chain.