Henghe Town’s automobile sales went up by 16% in April after a robust series of online promotions. The market was hit by the coronavirus seriously from January to March, during which the sales dropped by 20%. But digital marketing became an innovative move to boost sales as the virus was gradually controlled and businesses went back to normal.

Porsche Center Cixi is achieved incredible growth. From January to May, , its sales increased by 16.86% year-on-year against the trend, with nearly RMB 55 million of sales in May. The high-end brand settled down in Cixiin August 2018, which became instantly popular and scored sales of RMB 170 million for that year and recorded another RMB 540 million last year. "The combination of Yuyao and Cixi’s regional geographical advantages, customized functional configuration has achieved good results", said the company’s manager.

Henghe deserves to be branded as the golden business card of Yuyao and Cixi’s high-end vehicle sales. Mercedes-Benz, BMW, Porsche, Audi, FAW Toyota, SAIC-VW, GAC Toyota, Jaguar, Land Rover, Lincoln, Volvo and other leading global brands of mid- and high-end automakers are creating new legends here. Henghe sold more than RMB 4 billion automobile-wise last year, up 16% year-on-year, accounting for about 70% of the town's sales of the tertiary industry above the designated limit. It has become the largest cluster for sales of high-end car brands in the Yuyao and Cixi. Zhejiang Ciji Star Automobile Co., Ltd, Cixi Baoheng Automobile Sales & Service Co.,Ltd, Cixi Jiejun Automobile Sales Co., Ltd ranked top three in sales with results of RMB 1.29 billion, RMB 780 million, and RMB 540 million, respectively. Ciji Star and Baoheng were among the city's "top 30 tax-paying enterprises in the service industry". The above-mentioned two companies and Jiejun entered the city's top 10 for the commercial circulation industry.

Henghe is now building itself into a high-end auto trade town, relying on its location as the southern gate of the city’s urban area as well as the intersection of Yangmei Avenue and Yu-Ci Expressway. It continues to attract auto trade brands to settle down, mainly to seize the three important rounds of consumption upgrading. As China entered the WTO at the beginning of the 21st century, the economy opened up rapidly, people’s individual income continued to grow, and private car ownership went up. In June 2006 and September 2007, GAC Toyota and Changlong FAW Toyota took the lead in exploring the market, responding to new consumption needs.

Around the time when the financial crisis took place in 2008, China became the world's largest auto consumer, and domestic demand has become the main engine of economic growth. Seeing the strong consumption potential of Cixi and Yuyao and the thirst for high-end cars, Baohang BMW came in December 2007, Chiao Audi in February 2008, Mercedes-Benz Cji Star came in June 2009.They later became the major driver of the medium and high-end auto trade town. They are also a new wave of important soft power capital to attract investment. Ciji Star Mercedes-Benz achieved remarkable results with rapid growth, which has been the "innovative development benchmark" of China’s Mercedes-Benz dealerships.

The economic transformation and consumption upgrade has shown a new trend toward "quality, fashion, mobile" in an era of internet. And customized high-end brand cars have become a new highlight of consumption. In April 2012, Dexing Jaguar Land Rover settled down in the city as a new starting point. And the addition of SAIC-VW, Lincoln, Porsche and Volvo became the icing on the cake. Later this year, Buick is about to move in and the town is seeking the goal of gathering all the famous global brands. "With the second phase of the Shenglu Highway advancing as scheduled, the establishment of the Cixi Station of the Nantong-Suzhou-JIaxing-Ningbo high-speed railway and the construction of the Qianwan New Area, Yuyao and Cixi have become Ningbo's sub-center. Henghe's location and transportation advantages are more prominent, and its ability to gather auto trade brands is stronger", said an official of the township.