In order to promote green and high-quality agricultural products produced in Cixi, expand agriculture-industry exchanges and cooperation, further expand the market space of agricultural products, promote consumption among residents in Cixi and contribute to increase of farmers’ income, the biennial Cixi Green Quality Agricultural Product Expo is to be held from January 11 to January 16. During the expo, the Cixi Municipal People’s Government and the Cixi Municipal Federation of Farmers’ Cooperative Economic Organizations will carry out the exhibition and marketing activities of agricultural products with the theme of “fighting the epidemic, helping farmers boost consumption, welcoming the New Year and heading for common prosperity together” at the “Cixi Pavilion” on “Online Agriculture Expo”.

As is introduced by a relevant person in charge of the organizing committee of the expo: “the Spring Festival of the Year of Tiger is around the corner, and under the background of epidemic prevention and control, we will move offline activities to the ‘Online Agriculture Expo’ platform, which can not only display the achievements of agricultural development in Cixi to the whole province, but also better meet the needs of the people in the city to attend fairs and purchase goods for the coming Chinese New Year. ” This time, the Cixi Green Quality Agricultural Product Expo not only boasts delicacies in Cixi, but also introduces agricultural by-products from pairing regions, vigorously promotes the regional public brand of “Selected by Cixi Farmers”, and sets up four major halls with themes of “Wonderful Cixi”, “Green Agricultural Products”, “Pairing Assistance Hall” and “Mom’s Taste”. At that time, activities such as special live stream, group time-limited sec-killing and favorite IP promotion will be carried out, and more than 5,200 consumption vouchers will be distributed to the mass public with a total amount added up to 170,000 yuan.

The overall activities of the expo are carried out under the guidance of the Cixi Municipal People’s Government, undertaken by the Cixi Municipal Federation of Farmers’ Cooperative Economic Organizations, the Cixi Municipal Bureau of Agriculture and Rural Affairs and the Cixi Municipal Women’s Federation, and co-sponsored by the township (subdistrict) federations of agricultural cooperatives. The online agriculture expo aims to enrich people’s choices for food, adding a strong New Year flavor to the traditional Spring Festival, and providing an opportunity and a platform for local agricultural products and traditional cuisine to go out of Cixi to the whole province.