Yesterday morning, the Opening Ceremony of the Cixi Bayberry Festival 2023 & Commencement Ceremony of the Henghe Bayberry Theme Park were held in the Meiyuan Village, Henghe Town. Zhang Cheng, Deputy Secretary of the CPC Cixi Municipal Committee and Mayor of the Cixi City, and Zhan Rongsheng, Director of the Ningbo Municipal Bureau of Culture, Radio, Television, and Tourism, delivered speeches respectively. Other city leaders, including Zheng Rujie, Dong Weibo, and Xu Guoqiang, participated in the activity.

The song and dance performance "Shared Beauty of Bayberries" kicked off the Cixi Bayberry Festival 2023 and expressed the warm gratitude and willingness of the people in Cixi to share. In the nearby "High-quality Bayberry Products" Cultural and Tourism Market, tasting bayberry juice and bayberry desserts made people onsite feel happy; cultural and creative products such as intangible cultural heritage handicrafts such as Bayberry Baskets and bayberry paintings were breathtaking; high-quality bayberries harvested by farmers in the main bayberry producing areas such as Henghe and Kuangyan were extremely favored by people onsite.

Zhang Cheng said in his speech that since the First Bayberry Festival that was held in Cixi in 1989, the content of the activity has been constantly enriched and the presentation forms have been constantly innovated, which has established the reputation of Cixi as the "Hometown of Chinese Bayberries". Nowadays, the Bayberry Festival has not only become an important path to unleash rural vitality and promote farmers' income growth, but also an important carrier for promoting tourism development and enhancing urban brand in Cixi. Cixi will seize the historical opportunity brought by the planning and construction of the Cuiping Mountain Central Park, dig deep into the regional cultural heritage, vigorously promote cultural projects such as the Shanglin Lake Yue Kiln National Archaeological Park of China, and the Celadon Cultural Heritage Park and so on, create a batch of high-quality cultural tourism lines such as the line of "ancient charm of ST color porcelain", etc., and build the Fulong Mountain Jungle Exploration Park, initiate the construction of the Henghe Bayberry Theme Park and so on, plan to implement the overall improvement of the Baiyanghu area in the Minghe Ancient Town. We warmly welcome cultural and tourism enterprises and enthusiasts to choose Cixi, invest in Cixi, visit Cixi, and enjoy travel in Cixi. Cixi will provide more tourists with a comprehensive and high-quality tourism experience.

At the opening ceremony, the inaugural tour group composed of 1,000 people from around the Hangzhou Bay area was launched, and 50 tourists took the lead in experiencing the joy of the Bayberry Festival. For the next few days, more than 2,000 tourists from around the Hangzhou Bay area will come to visit Cixi. On the same day, Cixi also introduced its cultural and tourism products and the Henghe Bayberry Theme Park project, released cultural and tourism consumption series of activities in 2023, and signed a number of contracts for projects of the Hangzhou Bay Rim Tourism Alliance for resource sharing and win-win cooperation, as well as the "Cixi Cultural and Tourism Marketing and Promotion Research Center" project.