At the 23rd International Exhibition on Die & Mould Technology and Equipment held in Shanghai last month, in front of the exhibition booth reserved by the Longhai Mould from our city, there was an endless stream of customers from both at home and abroad. Customers from countries and regions along the "Belt and Road" such as Russia, Pakistan and Kyrgyzstan became new highlights.
A relevant person in charge of the enterprise said: "new energy vehicles represent the direction of the industry. We started by supporting international brands such as Mercedes Benz and Audi a few years ago, and in recent years, we have also embraced new opportunities for the rapid rise of independent brands such as Xiaomi and XPeng. At the same time, we have also supported famous boutique household electrical appliances such as Xiaomi, Cuori, Yueli, and Scishare in China, accelerating our shift towards the mid to high end.
"The exhibition connects with market resources and tests innovative achievements." According to a relevant person in charge of the Municipal Mould Industry Association, a total of 8 member companies participated in the exhibition, reserving an exhibition area of 135 square meters, out of which 108 square meters are specially decorated, mainly for the display of products made in Cixi. Xiangrong Mould's household electrical appliance mould, Hongda Motor's core mould, Xindenghui Automotive Lamp's injection mould, etc., all reflect the strong strength of the mould manufacturing industry in Cixi in terms of manufacturing accuracy and appearance quality.
Strengthening and supplementing the core industry of the chain, supporting the transformation and upgrading of manufacturing in Cixi. At present, mould production and processing enterprises, as well as upstream supporting industrial chain enterprises, are almost ubiquitous in all towns (subdistricts) of our city, and the overall mould production chain is relatively complete. According to incomplete statistics in 2023, there are over 4,000 registered manufacturers of mould in the city (including enterprises and individual businesses engaged in mould), and the total output value of mould will reach over 9 billion yuan in 2023. Taking household electrical appliances and automobiles as the main line, accelerating the digital transformation of enterprises, a number of high-tech enterprises, Chinese mould backbone enterprises, specialized and innovative enterprises, and little giant enterprises have emerged. Currently, 7 enterprises are listed as key backbone mould enterprises in China, ranking among the top three in Ningbo in terms of quantity. The Hongda Motor Mould and the Xindenghui Mould exhibited this time have been selected as specialized, refined, and innovative enterprises at the municipal level in Ningbo.
Taking independent innovation as a new driving force, we are entering the field of mid-to-high-end automotive mould. The Henghe Precision Mould, Shengyi Mould, Longhai Mould, Yuli Precision Mould, and Xindenghui Mould have respectively obtained the qualification as second-tier suppliers for auto mould and accessories. The self-adhesive iron core independently developed by the Hongda Motor Mould has been widely used in electric vehicles, electric aircraft, high-speed motors and other fields by domestic new energy brand automobiles and international customers in Europe, America, Japan and other countries.
