The global home appliance market demand is growing, and cross-border e-commerce is helping Chinese home appliance brands expand their overseas markets. In 2024, China's home appliance exports reached a historic high. Premium products go global with worry-free cross-border services. As the highlight of the China Cixi Home Appliance Expo 2025, the "Cross-border E-commerce +Industrial Belt" Cixi Smart Home Appliance Cross-border E-commerce Global Summit, held in the afternoon of March 1, focused on policies, market trends, and technological innovation, aiming to create a new chapter in cross-border cooperation and seek new opportunities for future development.

Gathering elites in the home appliance industry and releasing cutting-edge authoritative information. This summit set up a main forum, sub forums, and product docking meetings, covering the sharing of giants such as the Ministry of Commerce Research Institute, data platforms, and cross-border platforms. Du Guochen, Director of the E-commerce Research Institute of the Ministry of Commerce Research Institute, Liu Lizhao, Senior Manager of GFK China Retail Channel Services Division, Yan Jin, Marketing Director of AdsPower Cross-border East China Region, as well as guests from mainstream cross-border platforms such as Alibaba International, Amazon, Shein, TikTok, Lazada, Shopee, etc., attended the summit to share and exchange ideas. Experts said that cross-border e-commerce has become a new trend and blue ocean, in terms of the existing domestic e-commerce market, the incremental international e-commerce market, and the potential e-commerce market in emerging markets; driven by both technology and scenarios, the integration of cross-border e-commerce and industrial belts has become a new path and advantage. Various contracts were also signed on site, covering cross-border finance, Middle East market development, and domestic cross-border cooperation, so as to further accelerate the pace of our city's home appliance industry going global and seek a new direction for high-quality development of the home appliance industry.

Cixi, as an important base for China's smart home appliance industry, has made remarkable achievements in cross-border e-commerce in recent years, demonstrating enormous development potential and broad prospects. In 2024, our city achieved a cross-border e-commerce revenue of 3 billion yuan, with a year-on-year increase of 25%. The relevant person in charge of the Cixi Municipal Cross-border E-commerce Association said in an interview that it is necessary to soberly recognize that the current development of cross-border e-commerce for household appliances also faces many challenges. We need to turn challenges into opportunities, gather consensus, promote the integration of cross-border e-commerce and industrial belts, adhere to innovation-driven improvement of product competitiveness, strengthen brand building to enhance international influence, and enhance international cooperation to build a favorable ecosystem.